TAB East Bay North

It has been my pleasure to work with Jon Seidel as my TAB (The Alternative Board) facilitator and monthly one-on-one management consultant over the last two plus years. He has helped me tremendously both in our board meetings and in our private counseling sessions by adding clarity to how I prioritize my current challenges and creatively expose opportunities that would have otherwise remained hidden.

As someone who runs day-to-day business operations, I often make snap, gut level decisions that are critical to success. However, there are many times when long range problems need additional thought and strategic planning in order to achieve a desired outcome. This is where Jon has helped me on a one-on-one basis. I think mostly due to his vast business experience, Jon is able to offer solutions that are more forward looking. Also, the fact that he does not work at my company allows him to have an unbiased view of my company's needs. It is great to have someone that I trust on many levels.

CMA has experienced significant improvements in both operational efficiency and financial performance, largely due to the strategic guidance provided by Jon Seidel and The Alternative Board (TAB) group. Jon’s insights and direction have helped reshape the company’s leadership structure, drive financial accountability, and instill a stronger culture of strategic focus.

A major turning point was the implementation of One Page Strategic Plans, now used by the executive team and reviewed monthly to ensure alignment and progress. Financial ownership has been successfully distributed to CMA’s division vice presidents, resulting in more engaged leadership and improved cost control. The company also restructured its leadership model—allowing the President to fully step into a strategic role rather than balancing executive duties with operational management.

Formal incentive programs have been introduced for senior leaders, aligning performance with company goals. Beyond internal systems, Jon has also connected CMA with trusted experts in areas like insurance and sales training, adding even greater value to the relationship.

Perhaps most importantly, Jon has a unique ability to surface blind spots and help navigate through them with practical, effective solutions. His involvement has brought clarity, momentum, and measurable impact to CMA’s continued growth.

As business leaders, we often talk about balance sheets—tracking assets and liabilities. But success also depends on having the right balance of skills and experience within your team. Jon Seidel is, without question, a true asset to our business.

Over the past 12+ years, Jon has consistently brought valuable insight, structure, and support to both of my companies. Through his role as a facilitator for The Alternative Board (TAB), he has created a space where business owners can engage in honest, productive dialogue. His leadership of our board sessions—covering everything from strategy and operations to personal growth—is always focused, organized, and impactful.

Jon has directly helped us in critical areas including goal setting, metrics, personnel management, organizational structure, delegation, conflict resolution, and accountability. He also makes himself available to support team members in whatever ways are needed, offering advice and solutions across a wide range of business challenges.

It’s hard to list everything Jon has contributed—there are simply too many examples. What matters most is this: Jon has played a meaningful role in the long-term success and growth of our business, and I highly recommend him to any leader who is serious about building a stronger, more successful organization.