Instant Business Assessment

Wondering how your business measures up? Get an instant assessment in a few key areas of your business. Simply fill out the few questions below and click on submit.

1. Our company has identified its strengths, weaknesses, opportunities and threats (SWOT).

No we have not identified strengths, weaknesses, opportunities and threats.
We have a general understanding of our SWOT but it is not in writing.
We have completed a SWOT analysis and it is in writing.

2. Our company has our strategic goals in writing and reviews our goals weekly.

We do not have any strategic goals in writing.
We have our goals in writing but only review them monthly or occasionally.
Our goals are in writing and we review them just about every week.

3. Our company has a written marketing plan.

We do not have a marketing plan.
We have a marketing plan but it is in my head.
Our marketing plan is in writing and shared with all necessary employees.

4. Our company has clearly defined the features and overt benefits of its products and services.

We have not defined our features and benefits.
We are aware of our features and benefits but may not be using the information correctly.
We know our features and benefits and use them properly.

5. Our company has a written sales process for potential customers.

We do not have a sales process.
We have a sales process but it is in my head.
We have a written sales process.

6. Our company uses a Customer Relationship Management (CRM) system to stay in touch with our customers.

We do not have a CRM program or do not use one.
We have a CRM program but do not use it properly.
We have a CRM program and use it efficiently.

7. Our company has an operations manual for all of our processes.

Our company does not have an operations manual.
We have an operations manual but it does not include all of the company’s processes.
We have an operations manual for all aspects of our business.

8. Our company has a plan for using computer technology to provide the maximum return for our business.

We are not computer savvy and do not place much attention on our computer technology.
We do review our computer technology but not as much as we should.
We feel we stay on top of computer technology.

9. Our company uses its financial statements for management planning and decision-making.

We either do not have financial statements or have little understanding of the ones we have.
We create all the necessary financial statements but do not necessarily use them effectively.
We are very adept when using our financial statements in planning and decision-making.

10. Our employees are committed to customer service.

We are committed to customer service but do not have any written program.
We have a customer service program in writing but don’t always follow through.
We are very committed to customer service throughout our organization.