Social Media Best Practice: 6 Executives to Follow on Twitter

Twitter is a powerful social channel that connects you instantly with a wide range of people. It’s the perfect way to get in touch with other business leaders, media influencers, and even friends and family. If you’ve already made the strategic move of joining Twitter, it’s time to start refining your list of who to follow. In terms of who you’re following on Twitter, the more is certainly not the merrier, so you’ll want condense your list to the most productive sources.

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In addition to contacts in your direct network – including your TAB peers, your local media contacts, and your personal contacts – you’ll want to follow a variety of business leaders. As you probably already know from your involvement with TAB, one of the best sources to learn from is other business owners. Their firsthand experience – their successes and mistakes – can be invaluable to your growth. If you feel clueless about where to start, here’s a list of some of the most thought-provoking entrepreneurs on Twitter right now.

@sharamfm
Sharam Fouladgar-Mercer is an entrepreneur and the Co-Founder of AirPR, a tech-driven PR company dedicated to the evolving nature of PR in the digital age. Sharam not only takes a traffic-driving approach to Twitter (which you’d be smart to emulate), but he’s a brilliant retweeter. You can catch Sharam at any number of Twitter chats -- following his accounts means staying in-the-know of top weekly chats.
@DavidHoffeld
David Hoffeld is the CEO of Hoffeld Group, a sales consulting firm, based in Minneapolis. David’s proven sales processes are based in social psychology, neuroscience, and behavioral economics, and his Tweets reflect his unique research. The foundation of every great business is successful sales, so don’t miss this Twitter goldmine.
@AliBrown
Ali Brown is an entrepreneur, mentor, angel investor, and Twitter artist. Not to mention, she’s a mom of twins, which means she definitely knows a thing or two about work/life balance. Follow her on Twitter for tips on managing business to manage your everyday life.
@DrDennisReina
Follow Dennis Reina for insights on trust-based leadership. The Co-Founder of Reina – a trust building consultancy – Dennis works to transform workplaces through trust. His Twitter account offers more than just links to other content, but straightforward advice directly from the source. As an added bonus, enjoy regular retweets from Seth Godin!
@ValuedMerchants
Chris Del Grande is the founder of Valued Merchants, a credit card processing service with guaranteed low processing rates & fees. Chris’s Twitter account emphasizes all of his favorite topics: startups, tech for business owners, and tips and tricks for successful customer service.
@simplicityinc
Michelle Blakeley is a simplicity expert, micro business therapist, and one of Forbes’ 30 Women Entrepreneurs. Her hyperactive Twitter account will help you simplify your path to success.

Of course, this is just a small sampling of the many entrepreneurs who are providing priceless advice via Twitter. The best way to find new accounts to follow is to interact on Twitter regularly (using hashtags, of course!), joining Twitter chats, and exploring lists like this. If you’re having trouble getting your social media presence off the ground, a TAB board can help you build out your content marketing strategy. Our proprietary processes for social media and extensive educational resources will have you Tweeting in no time!