Email marketing may seem like a dying communication channel, but it’s importance to your integrated marketing campaigns are still undeniable. Using current tools and techniques, your email marketing campaigns will become more relevant than ever. This installment of our business tips blog series provides real-world business tips—from business leaders like you—to focus on how your email marketing can be used to engage, nurture and convert contacts into leads.
If you are not currently using an email marketing service, you should seriously consider doing so. Services such as Constant Contact or MailChimp provide inexpensive access to professionally developed HTML and text email templates, allowing you to promote new products, services and/or promotional offers to current and prospective clients.
An email newsletter is an effective and relatively inexpensive way to stay top-of-mind with your pipeline and position yourself as a trusted expert in your industry. It is highly important to consistently send the newsletter periodically (once per week, once per month), and to make sure the content is valuable to your readers.
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Follow up on your email campaigns with a personal phone call. Make sure your sales team is aligned with your marketing team so they can work together to make the campaign successful.
This business tips series is all about sharing advice, so go ahead and share your best email marketing lessons with the rest of the group!