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TAB Delaware

Delaware

doug-johnson2

Doug Johnston

TAB Business Owner

TAB Delaware
DELAWARE

Doug Johnston is the owner of The Alternative Board in Delaware.  He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million.  Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.

Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.

Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University.  Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.

Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.

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Member Success

TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need to master. Business is like sports—the team that masters the basics and continues to use them is the one that makes it to the championship.
Jo McCabe
Mr. Handyman MEMBER SINCE 2010
The independent coaching sessions, the accountability to work on my business rather than in my business, the insights from my board members, the spark I get from helping my fellow board members.
Nelson Martins
DiPaolo Machine Tools MEMBER SINCE 2009
My TAB coach has gotten me on track and kept me on track since 2005 toward the goals I’d originally stated," says Perlmeter. "I’m totally confident that we’ll continue to realize the vision that I have for the company in our second decade.
Stu Perlmeter
President – First Resource MEMBER SINCE 2017
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Blog

Understanding Today’s Job Seekers

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Why Top Candidates Turned Down Your Job Offer

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Motivate Employees to Deliver a High-Quality Customer Experience

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7 Simple Ways to Wow Your Customers

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5 Ways to Enhance Customer Satisfaction in 2025

We all think we understand the concept of “customer satisfaction,” but how accurate is our notion of what this means? Customer satisfaction is a ...

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Customer Personalization Strategies That Don't Require a Tech Team

Customer personalization is one of the most effective engagement strategies today. While the personalization trend has been evolving for years, some ...

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How to Boost Your Sales Team’s Follow-Up Opportunities

When members of your sales team make first contact with potential customers, do they follow up in a timely manner or move on to other prospects? If ...

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Teach Don't Sell: How Educating Your Customers Is Better Than Pitching

Most customers don’t like to be sold to. It is just a fact of modern-day business. The overbearing used-car salesman might be a trope of the past, ...

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5 Out-of-the-Box Sales Techniques

Conventional sales techniques work much of the time but adhering to what’s “tried and true” may not always be the most effective sales strategy. ...

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