
We help CEOs and business owners ($2M-$25M) to actually apply business best practices to their specific challenges and opportunities. With our support, business owners create practical strategic plans tied to their business and personal visions, and tactical plans with metrics and accountability to see these plans through to fruition. Addressing these factors taps the potential of businesses so they can grow unhindered.
THE APPROACH:
The on-going, regular nature of our approach focuses executive “sweat, determination and hard work” correctly so that business growth and vision are achieved. Below are several key elements of the services we provide.
1. Advisory board meetings with business leaders from non-competing industries. Advisory board meetings provide a wealth of input, expertise and perspectives for solving business problems and leveraging business opportunities, as well as the accountability to take action, create momentum and get results.
2. Executive coaching with an expert business coach. Executive coaching focuses more deeply on the business challenges and opportunities discussed at advisory board meetings, on the implementation of strategic action plans and on mapping the path forward.
3. Business tools providing cutting edge technology to capture, track and support business vision, planning, strategy, marketing, organizational design, team member accountabilities, business analysis (SWOT), and KPI measures to help assess progress and more.
Laura Murphy brings 17 years of business development, management and business ownership experience to the table. Finding truly unique and effective marketing positions, inspiring exceptional employee engagement and company culture, and uncovering rock-solid personal and company visions for business owners, key management and individual team members are all right in Laura’s wheelhouse. In addition to facilitating TAB Boards and providing business coaching, Laura also offers consulting and workshops as the owner of The Creative Culture Coach.
Kamela Pancroft brings extensive experience in human capital strategy, leadership development, and business facilitation to Focused Directions. She helps business owners and leadership teams move beyond operational overwhelm to build clarity, confidence, and intentional growth.
Kamela works with privately owned companies to facilitate peer advisory boards and provide coaching that strengthens leadership teams, supports strategic decision-making, and builds accountability systems that free owners to lead with purpose. Her collaborative approach helps clients uncover practical insights, align their work with long-term goals, and create sustainable momentum.
With a background in human resources and organizational consulting, Kamela understands how people, culture, and process intersect to influence performance and business outcomes. She is passionate about helping leaders leverage their strengths, address barriers that hold them back, and cultivate environments where both teams and businesses thrive.
Outside of her professional work, Kamela enjoys the arts, including music and dance, and has a passion for interior design. She loves water-related activities such as swimming, water aerobics, and paddle boarding, and is deeply committed to giving back through community volunteering and service on Boards of Directors.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Sean Fitzgerald is an experienced talent management and workforce strategy consultant. Having spent over a decade working with businesses from the Fortune 5 to mid-stage startups, Sean has focused on the development and execution of talent strategy, organizational design, and building teams that have the people, culture, and direction to enable the future. He brings extensive experience in working with senior leaders to align their teams, culture, and processes to unleash the vision for their organization.
Sean holds a Bachelor’s degree from the University of Colorado and is completing a Master’s in Organizational Leadership from the same institution.
Steve Fitzgerald oversees an eclectic collection of enterprises spanning human capital consulting, art, and real estate. He serves on Boards of Directors, coaches C-Suite executives and consults on the topic of talent management, specifically focused on the development of critical talent, executive succession, creativity, culture & change, M&A integration, and human capital strategy. He thrives when faced with the hard-to-solve people problem.
Steve’s executive career spanned 30+ years, where he held the top HR Officer/Talent position at firms including Bridgewater Associates, Visteon, Vail Resorts, and Fairlane Credit. He also held executive roles at Silicon Valley outfits such as Sun Microsystems and Avaya, spending over a dozen years of his career in that sector. Steve is also the Chief Executive Officer of the FireStorm Group Ltd offering a suite of business consulting services to clients around the world.
My biggest financial win so far with TAB is generating over $50K in new revenue from existing clients based on applying wisdom from my fellow board members. What really fires me up though is the greater client impact I've been able to have as a direct result of deepening and expanding these consulting engagements.
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Read moreTAB helps forward-thinking business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and proprietary strategic services.