TAB Members

Allen E. Fishman, a Wall Street Journal and Amazon.com bestselling author, is Founder and Executive Chairman of The Alternative Board (TAB®), the world’s largest franchise system offering peer advisory groups and coaching services for business owners. The TAB system has benefited over 20,000 businesses and business owners in countries around the world.

Allen Fishman has a fiery passion for entrepreneurship and a desire to provide needed unique processes and tools every privately-owned business could use to achieve greater success. Strategic Business Leadership®, is one of the business systems Mr. Fishman has developed. It is an easy-to-use business coaching system used by TAB franchisees with their TAB members to move business owners from a leadership style based upon the “idea of the week” to one based upon strategic thinking. The unique Strategic Business Leadership® coaching process includes a series of simple exercises designed to help entrepreneurs merge their personal and business goals to set a course toward success – on their own terms.

Prior to creating TAB, Mr. Fishman was President and co-owner of a consumer electronics chain, which, after attaining great success, became a publicly traded company listed in the USA on the NASDAQ exchange.

Mr. Fishman holds a finance degree, Magna Cum Laude, and a Juris Doctorate law degree.

His advice and perspectives have assisted business owners around the world to lead their businesses to greater success and to achieve greater personal balance in their life. Mr. Fishman is a noted expert on what is needed for businesses to move to greater levels of success. He has been featured in numerous media outlets, such as The Wall Street Journal, USA Today, The Los Angeles Times, Fortune Small Business, Business Week, the Chicago Tribune, Denver Post and Nation’s Business, and Profit Magazine. He has also been a frequent guest on television networks, such as CNN, CNBC, Bloomberg, and First Business and on radio shows such as Public Radio International’s Marketplace. Fishman’s ease with the media stems back to the time he hosted his own business talk radio show, Formula for Success, on a CBS affiliate.

Mr. Fishman has been honored to address organizations such as the Institute of Management Science, the Mobil Oil Distributor Group, the Consumer Electronics Industries Association, the National Association of Retail Dealers of America (“NARDA”), and the National Association of Corporate Growth.

For over a decade, Mr. Fishman wrote the newspaper business advice column, Business Insights, which was nationally syndicated throughout the USA by Tribune Media Services.
His business books include:
• 7 Secrets of Great Entrepreneurial Masters: The GEM Power Formula for Lifelong Success
• 9 Elements of Family Business Success: A Proven Formula for Improving Leadership & Relationships in Family Business
• Strategic Business Leadership: A system for moving from a leadership style based upon the “Idea of the Week” to one based upon Strategic Thinking
• The Alignment Factor: Unlock Potential, Boost Employee Performance, and Increase Profits
• Allen Fishman’s Business Financing Kit: Financing advice for business owners and managers
• StratPro: The Strategic Business Transformation Process
• The Five Habits of High Impact Managers: Take Your Management and Leadership Skills to the Next Level
• The Aligned Workplace: More Productivity! Less Stress!

As the President and CEO, Jason drives the strategic vision and continued expansion of The Alternative Board’s (TAB) international business advisory network. Jason’s ability to counsel and reshape businesses to positions of market leadership has driven TAB’s landmark success; becoming one of the world’s largest for-profit peer board and coaching services.

Jason is dedicated to education and advocacy in the international franchise community. He has earned the designation of Certified Franchise Executive and he is a member of the ICFE Board of Governors for the International Franchise Association. Jason’s involvement in the International Franchise Association is significant. He is a member of the International Committee, including acting as the Vice Chair and is a frequent speaker and moderator at the IFA’s international conferences.

On weekends, you will find Jason enjoying live music, spending time outdoors hiking, climbing, running and smoking food.

Jason lives by the question “When was the last time you did something for the first time?”

Jason’s personal vision is to spend 4 months a year traveling with my bride, Lynette.

Ray Goshorn joined TAB in 2009 as the Director of Finance and is currently the Chief Financial Officer. He is responsible for the company’s financial and KPI reporting, management of financial risks, development of company financial visions and oversight of accounting functions. Ray has over 25 years of executive level experience in the franchise environment, working with all sizes of franchise systems from start-ups to systems with over 5,000 units. Franchisee profitability is his specialty and that passion has led to the development and implementation of many financial performance tools to assist franchise owners in achieving higher levels of profitability in their business.

On weekends you will find Ray hanging out with family, driving his 72 Chevelle, or working on a home project.

Ray’s personal credo is helping create clear visions and drive focus.

Ray’s personal vision is to get better in developing meaningful relationships.

Dave Scarola joined TAB in 2008 and serves as TAB’s Chief Operating Officer (COO). As COO, Dave is responsible for overseeing the operational aspects of TAB’s global organization. He also looks over the tools, processes and protocols for TAB’s Coaching and Board Facilitation Programs. Dave’s previous roles include CIO of ResortQuest, Director at KPMG and VP at Carnegie Group, Inc, an early pioneer in the Artificial Intelligence space. Dave is a graduate of Carnegie Mellon University and has a Master’s degree from the University of Denver. Dave is a PMP in good standing from the Project Management Institute and was the lead editor of TAB’s Timeless Principles book.

On weekends, you will find Dave volunteering at the Samaritan House and Breakthrough with the goal of helping the homeless and the incarcerated make their way back into the workforce. He is also on the Board of the Longmont Humane Society.

Dave’s credo is “steady, modest successes are preferable to one spectacular failure”. Dave is an avid runner, has completed five marathons, and hopes he has at least one more very long race in his future.

Jeffrey Polino, Chief Innovation Officer, was recruited to TAB in 2005 as TAB’s first and only Global Business Developer. His experience as a former business owner and a C-Suite Executive, gave him the momentum to stand out as the clear choice for TAB’s Global Developer. The mission was to attain “proof of concept” in other countries by creating the value proposition that would resonate with each country’s culture, traditions and value systems. Working with a very talented team, he was successful in igniting the growth from 2 countries in 2005 to 20 countries and counting in 2018. 

Jeffrey’s approach to business comes from decades of accomplishments as an active team leader, global business developer, skilled coach, and professionally trained presenter.  Jeffrey specializes in working with business owners, consultants and transitioning executives worldwide to maximize their talents. Jeffrey works with individuals to personally tailor the methods that bring out their unique talents to increase their profitability and help them gain a greater balance in their life. He subscribes to the philosophy of not wasting time trying to put talents into people that were left out but to invest time in pulling talents out of people that were left in.

Jeffrey’s credo is “Discipline is just choosing between what you want now and what you want most.” That’s why on weekends, you will find Jeffrey knocking out his “Honey Do” list from his bride of 40 years (married up), hiking, skiing and enjoying life in Colorado. Jeffrey’s personal vision is to always remember to express gratitude for blessings received each day.