Cory Harstad TAB Central Iowa

Certified Facilitator, Executive Business Coach, Success Strategist, Accountability Partner

Cory is a Certified Facilitator and Executive Business Coach who empowers his clients and peers in their quest to achieve results by shifting their mindset. He provides coaching that develops real, resourceful, and resilient results.

As a lifelong business owner, Cory understands how business owners often start their business with a vision of what their business will allow them to achieve in their personal lives. The day-to-day realities of running their business take over and they lose track of how their business should be aligned with achieving their personal vision of success.

As a partners of The Alternative Board® (TAB) in Iowa. Cory and TAB helps forward-thinking business owners increase profitability and improve their lives by leveraging local business advisory boards, private business coaching, and proprietary strategic services.

As a TAB member, through the regular coaching sessions and monthly Board meetings, I gain invaluable mentor and peer support. The TAB ethos and coaching approach has helped me to plan personal and business goals and set direction. This is supported by the wealth of knowledge, skills, experience and support that is shared by the board who provide Impartial, informed and considered guidance and advice on all types of business issues, that enable me to gain fresh perspectives, identify blind spots and fill my skill gaps. Over the last twelve months TAB has effectively become my company’s non-executive board and its members my trusted colleagues.

Saul Goldfarb

Goldfarb & Associates

There is no silver bullet to becoming successful, you just have to stay focused on your goals. TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need.

Jo McCabe

Mr. Handyman

TAB helped me to focus on the things that have made my business scalable. I was tempted to divert my attention to another endeavor, but TAB helped me determine that was not prudent. The economy, and specifically new building starts, have helped, but the degree of capitalization would not have been possible were it not for TAB. I compare my situation with another franchise owner who was in my shoes several years ago and I am way ahead, in fact we just bought him out. My revenues have doubled, and my capacity has increased four times from what it was three years ago. I have time to be with my girls, work on my hobbies and enjoy life.

Bill Armstrong

President – ProHome Colorado

We have an excellent group of professional business owners. I learn something from them each month. Hearing and seeing what they are doing in their business is motivational for me. And they are not "yes" people. They tell me when I should be doing something differently.

Lynn Gastineau

Gastineau Log Homes, Inc.

My TAB coach has gotten me on track and kept me on track since 2005 toward the goals I’d originally stated," says Perlmeter. "I’m totally confident that we’ll continue to realize the vision that I have for the company in our second decade.

Stu Perlmeter

President – First Resource

16 yrs. in business. Company was run like mom and pop shop for 14 years. Since joining TAB we have been able to identify our niche in the market and now the company is being run like a real company with focus and clarity as to where we are going and an actual plan on how we’re going to get there. Our company is poised to grow in size and wealth beyond my expectations and with TAB I will be able to sleep at night in the process.

Ted Curato

TLC Painting

Understanding Today’s Job Seekers

The workforce has changed significantly over the last several years, with many job seekers still trying to find their post-pandemic career footing. ...

7 Tips for Identifying Talent During Job Interviews

Conducting job interviews may sometimes seem to be a needless expenditure of time and resources. More often, however, the interview process is the ...

Why Top Candidates Turned Down Your Job Offer

Effective hiring is a common challenge business owners face today. Even with access to online recruitment applications, job boards, and LinkedIn ...

Motivate Employees to Deliver a High-Quality Customer Experience

What goes into a favorable customer experience? This may include the satisfactory use of a product or service, the level of support provided in a ...

7 Simple Ways to Wow Your Customers

Customers want to feel good when they do business with your company. In fact, a positive customer experience (CX) is one of the most critical drivers ...

5 Ways to Enhance Customer Satisfaction in 2025

We all think we understand the concept of “customer satisfaction,” but how accurate is our notion of what this means? Customer satisfaction is a ...

Customer Personalization Strategies That Don't Require a Tech Team

Customer personalization is one of the most effective engagement strategies today. While the personalization trend has been evolving for years, some ...

How to Boost Your Sales Team’s Follow-Up Opportunities

When members of your sales team make first contact with potential customers, do they follow up in a timely manner or move on to other prospects? If ...

Teach Don't Sell: How Educating Your Customers Is Better Than Pitching

Most customers don’t like to be sold to. It is just a fact of modern-day business. The overbearing used-car salesman might be a trope of the past, ...

5 Out-of-the-Box Sales Techniques

Conventional sales techniques work much of the time but adhering to what’s “tried and true” may not always be the most effective sales strategy. ...

TAB Central Iowa

IOWA

Cory Harstad

Owner

TAB Central Iowa

Member Success

Saul Goldfarb

Jo McCabe

Bill Armstrong

Lynn Gastineau

Stu Perlmeter

Ted Curato

Blog

Quick Links

Resources

keep in touch