FREE Webinars for Business Owners The Alternative Board

Playground to Podium

Naomi Riches will take you with her from the school playground to the London 2012 podium and beyond, sharing the highs and more importantly the lows. This is not just another athlete success story; it is a story of resilience, grit and tenacity, that is human and relatable. You will be able to connect both intellectually and emotionally, there will be laughs and maybe tears, but you will also leave with ideas that you can thread into your business and personal lives

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Building Business Success One Strategy at a Time

In this episode, we'll dive into the essential role of marketing in business success. We'll explore why every business needs a solid marketing strategy, how to effectively collaborate with a marketing agency, and the key steps to plan and budget for impactful campaigns. You'll also learn about the importance of having a well-designed website and discover smart strategies to stretch your marketing dollars. Whether you're just starting out or looking to refine your approach, this episode will help you make the most of your marketing efforts and resources.

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The Partnership Charter

In 2004, Dr. Gage authored a seminal work, still one of the few of its kind, detailing the comprehensive spectrum of interpersonal, commercial, and legal considerations that partners must address in their dialogues, negotiations, and contracts. This course stands out as one of the rare offerings within U.S. business schools, dedicated to guiding both family and non-family partners towards nurturing prosperous and enduring partnerships.

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The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power

We’re excited to announce a special fireside chat style BOSS webinar with Pulitzer finalist and Wall Street Journal reporter Dana Mattioli, discussing her groundbreaking book, "The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power." In this Webinar, you will gain insights into Amazon’s relentless strategies to dominate the global market.

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Anatomy of a Brand

This webinar provides business owners / leaders with a framework to make strategy-based brand decisions versus preference-based brand decisions. Jon Cofsky and Travis Coley will break down how brands are built and help business owners understand brand as 'experience.' That is to say, a brand is the sum of its parts. Logos, taglines, style guides and websites, etc. are assets and vehicles to amplify, communicate or deliver on a brand promise [the experience a business owner seeks to deliver to its customers, partners and employees].

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Humanity & Deal Making – The Art of Successful Mergers & Acquisitions Transactions

We will discuss why mergers and acquisitions (M&A) is often considered the “lost art of finance”. M&A is not just about numbers, it is also about the art of a successful hand off. M&A involves real-life human beings who are the stakeholders. Powerful emotions like trust, honesty, fear, and hope are inextricably linked to the sales process. Smart M&A advisors do not under-estimate the importance of people’s feelings during an M&A transaction. This discussion is relevant to business owners and their advisors at any time. Five years or before the transfer occurs is when a business owner needs to be thinking about and preparing for these issues.

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How to Evaluate, Measure Success and Quantify ROI From Your Supply Chain System

Join Suuchi Ramesh, founder and CEO of Suuchi Inc. With a 10+ year career in supply chain and analytics prior to starting Suuchi Inc, Ramesh had a front-row seat to observe the challenges across the supply chain technology stack for mid-market and enterprise companies. She leveraged that experience, joining forces with a strong executive team to start Suuchi Inc and build the GRID.

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Unlocking Revenue and Impact with Three Essential Videos for Your Brand's Success

We are excited to invite you to our webinar, where we will dive deep into the world of video content and how it can significantly boost your brand's success. Join us for an engaging discussion on "Unlocking Revenue and Impact with Three Essential Videos for Your Brand's Success," featuring Brandon Wasserburger, Founder & Creative Director of Fire Tribe.

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Find Your Voice in Today’s Noisy Business World

Join us for an inspiring and informative webinar with Jamie Read, a seasoned vocal coach and award-winning professional. With over 18 years of experience coaching and training voices, Jamie has not only fine-tuned the voices of actors and musicians but has also helped businesses achieve remarkable success.

In this exclusive webinar, Jamie will share his wealth of knowledge and insights into the art of voice, communication, and its transformative impact on sales and business success. Whether you're a sales professional looking to boost your closing rates or a business leader aiming to improve stakeholder engagement, Jamie's expertise will guide you on your journey to excellence.

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Know your Company's Value and Prepare for your Optimum Exit

Join us for a unique opportunity to delve into the world of successful business exits. Our expert, Bill McCalpin - CEO of Capitalize Network, will share proprietary findings from the National 2023-Q3 M&A Market Survey Report conducted by Capitalize Network and AM&MA on business valuations and exits. Mr. McCalpin will also review the most important factors to increase your exit value and likelihood of close, based on real-world data and proven exit preparation processes.

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Tackling the Top 5 Cybersecurity Threats to Your Small Business

Discover essential strategies to safeguard your small business against cyber threats in our upcoming webinar, "Tackling the Top 5 Cybersecurity Threats to Your Small Business," presented by cybersecurity expert and Ravdal Inc. CEO Stig Ravdal.

In this BOSS webinar, we will dive deep into the top five cybersecurity threats you face in your small business and what you can do mitigate your risks.

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Thriving or Trapped In a Family Business?

Years before HBO’s Succession became a popular and acclaimed series, children/siblings born into family firms faced all the same challenges that plague Succession’s next gens (Connor, Kendall, Roman, and Shiv). These incredibly common problems are often ignored completely or seen as part of the “normal” dynamics of family businesses. Thus, family members are brought into the business, or remain there, despite a lack of skills, interest, valuable experience, motivation, or simply a really poor fit between the family business and the family member.

This program is designed for those to wish to gain insight into this often-overlooked dynamic, as well as those who are actively working through such situations. Family business leaders can learn key strategies to avoid “trapping” family members, and to manage those who are already there.

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Navigating the Future: Harnessing AI and Automation for Business Success

You have probably heard about and have played with ChatGPT and other AI-enabled technologies. Come learn about how to effectively use these technologies in your business, how to educate your teams about the future, and what to be aware and cautious of as you start to implement in your business and daily life.

Chris Tamm, an AI and robotic process automation consultant and business owner, will spend an hour helping you understand where you are missing out on available efficiencies, and give some perspectives on how this will affect your next 2-10 years of business growth.

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Are your employees burned out? What is this costing you?

Do you ever notice your employees struggling with low energy, disengagement, and poor performance? Burnout is a widespread problem that affects many employees, and it can have a significant impact on your business's bottom line.

Join Jackie Gernaey of SevenStar HR and Christina DiBernardo of Expressive Connections for our latest webinar, in which we’ll explore the impact of employee burnout on your business and provide strategies to prevent and mitigate it.

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A Deep Dive into AI and Automation for your Business

Chris Tamm, an AI and robotic process automation consultant and business owner, will spend an hour helping you understand where you are missing out on available efficiencies, and give some perspectives on how this will affect your next 2-10 years of business growth.

This webinar is perfect for business owners and executives that know the world is changing, and want a hi-level primer on where they can capitalize on the savings and leverage today.

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The Brainset of a Peak Performer: Answering the Whys and Whats About Peak Brain Performance

I will be exploring the peak performer state of mind from a brain patterns perspective, leading to the understanding of the "whys" and "whats" of brain training towards peak performance.

We will learn and experience some simple techniques that have been scientifically researched and shown to allow our brain(s), and thus our everyday life, a much better shot at being in our peak state, enabling much more focus, relaxation, sharpness, and creativity, all of which facilitate better decision making and better results throughout the various aspects of both our personal and professional lives.

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The Seven Levers of Cash Flow: How Small Incremental Changes Can Make an Immediate Impact to Your Bottom Line

This interactive workshop defines the seven levers of cash flow and their relationship in an easy-to-understand format. It delivers unique insights into the business's financial performance, driving profit, Cash, and value improvement. You will immediately walk away with actionable items to improve the bottom line and efficiency.

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3 Business Challenges Overcome with Story

Join The Alternative Board and Russ Peterson jr. the Co-founder of iSpeak, Inc for an illuminating conversation about the impacts of storytelling within business.

Hear the answer to the question business leaders are asking “When would I use a story in my role?” and learn from Russ the three key story models you can apply to 3 common business challenges.

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How to Scale Your Brand with Competitive Research

Don't miss this incredibly informative BOSS Webinar coming up on November 11^th at 2pm EST/11am PST, featuring Lindsey Carnett, CEO and President of Marketing Maven. Lindsey has won numerous awards and is highly revered in marketing and business sectors. She is a thought leader with exceptional insight into marketing, PR, SEO, and online conversion - to name a few.

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Do You Want to be Rich or a King? HR’s Role as a Profit Maker.

Regardless of how long you have been in business or the number of employees you have you need to ensure your focus is not on becoming the king but on increasing wealth in your organization. The first step each business owner needs to learn is whether you are focusing your efforts and HR’s efforts to do just that.

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How to Attract Visitors and Convert Leads

You may have a website and you may have content but if they are not 'good' and working together to attract and convert, it can lead to very poor and sometimes damaging results.

In this webinar, we’ll lead a collaborative discussion on digital marketing strategy as it pertains to identifying and attracting the right audience and using proper content organization on your website to convert those prospects into qualified leads.

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Your Business: Growth Strategies Post-Covid 19

For the past couple of months, most business owners and leaders did everything in their power to survive the pandemic. Now it is time to turn off survival mode and begin to thrive in our businesses. In this webinar we will discuss the importance of liquidity and how to effectively utilize it to safeguard your business’s financial health in the future. We will also discuss repositioning your revenue and where it makes the most sense in your business.

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‘The Upstander Effect’ – How to Handle Workplace Bullying

What makes the Upstander Effect so exciting is how much potential it has to completely change how we view the work environment. A new generation of upstanders is just what’s needed to keep organizational culture on track and ensure it embraces the positive, the healing and the productive.

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Expert Tips on How to Look Your Best on Video Calls

Are you presenting and conducting meetings virtually and need to look better on camera? Join Christi Schreiber as she shows her expert tips on how to put your best image forward for your business presentations and online meetings. During this webinar, you will learn about proper lighting, camera height and angle, framing, background and sound, as well as grooming and wardrobe tips for men and women.

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How to Take Control of Your Cash Flow with Forecasting

Navigating a business is difficult enough, but during unusual times like these it can be even more challenging – especially its financial aspects. The simple truth is that cash is the fuel for your business, and you cannot operate without it. That is why cash flow forecasting is by far the most important cash management tool for business. Join us as Rick Arthur, the CFO with a CEO perspective, shares how you can forecast your cash flow during the current circumstances and as we move forward to what may become our “new normal.”

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The Cyber Security Defenses Hackers Don't Want You to Know

Protections like a basic firewall and antivirus have become inadequate to protect your organization from cyber criminals. They’ve figured out how to easily elude these defenses. The news is filled with reports of breaches and financial loss. But there are many ways you can increase your defenses. You don’t have to spend a lot of money to put them in place. What they do require, however, is for cyber security to become a high priority focus across your entire organization, and that starts with management making it so.

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COVID-19 Legal Liabilities

As we plan our returns to work and conducting our businesses, we all know that the workplace will look very different from the past due to COVID-19. The “new normal” involves significant potential liabilities for employers, safety concerns, new laws and regulatory requirements. Businesses need to be prepared and to have in place effective workplace policies as they enter this next phase. Hear an experienced employment attorney’s guidance on re-opening businesses while protecting from illness, avoiding public relations nightmares, and steering clear of EEOC , OSHA and other legal violations.

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Expert Financial Advice to Address Challenges, Seize Opportunities, & Manage Cash Flow in the COVID-19 Era

Almost instantly - virtually every business owner has found themselves deeply engaged with navigating the current volatile business environment. While this extremely dynamic environment presents most businesses with an array of challenges - it is also providing some extraordinary opportunities.

While cash is the lifeblood of any business, it is crucial during times like these to not only have a handle on your daily cash needs, but also to understand all of your available cash-flow levers. What will separate many companies and determine how they progress during this period, is how well they re-set their strategy.

During a fast-paced 30 to 40 minute presentation, James and Maileen will identify key strategies and tactics that are most relevant for the TAB International community. They will be discussing how to effectively manage your cash flow, as well as providing an array of options to adjust cash burn so it aligns with your objections. You’ll also get actionable advice on the most recent opportunities that are emerging. Finally, they will spend the balance of the hour fielding your questions.

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Communications Strategies for Unprecedented Times

Communicating in a crisis can be challenging. When the crisis goes on for weeks, changes several times a day and is truly unprecedented, the situation requires new thinking based on best-practices -- and a lot of flexibility. Doyle Albee, president and CEO of MAPRagency, has more than 30 years of experience in PR and crisis communications and will provide an overview with several takeaways you can implement immediately.

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Changing Trends in Website Design

In this webinar we'll discuss the many changes in website design that have taken place in recent years. Website traffic and behavior has evolved significantly. Search engines such as Google have placed new requirements for a site to show up in a search and has changed how they review your site for placement. Additionally there are now numerous options available for creating a website. We'll look at the pros and cons of these options. We'll also discuss how to protect your business site in the event, your website designer should no longer be available to support it.

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How to Obtain Financial Relief Through the Paycheck Protection Plan (PPP)

Join us on this informative and interactive webinar to learn how you and your business can benefit from the Paycheck Protection Plan or PPP. The PPP is part of The Coronavirus Aid, Relief, and Economic Security (CARES) Act, where $350 billion is allocated for small businesses to help keep workers employed amid the pandemic and economic downturn.

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Leveraging What You Know - Podcasts

Join is for a discussion on how to use Podcasts to leverage and enhance your other marketing efforts.

Key Takeaways:

It’s easy and fun to create a podcast.
If done well it will enhance your image in your market for your product or service.
Use it leverage yourself and become the “go-to guy or gal” in your market – the local expert.
When they begin to engage you for advice they are “primed” for an offer – everything is aimed at that.

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6 Tips for Crisis Communication During the Era of Coronavirus

Control The Narrative. Protect Your Brand.
Recent events have thrown the world and your business into chaos. While everyone is struggling to navigate the turbulence, you can't afford to fly by the seat of your pants when it comes to your crisis communications. As the situation evolves daily, even hourly, you have to expertly manage your communications to control the narrative and protect your brand.

Quickly Create A Realistic, Effective Communications Plan.
At this point, most teams don't have time to create a full crisis communications strategy. However, you can still create a realistic and effective communications plan that will convey the right messages to your customers, employees, and other stakeholders to maintain your reputation and build trust.

In this 45-minute webinar, we will take you through a compressed method of crisis communication planning. We'll cover the most essential elements so you can move more quickly from reaction to action.

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Because it IS what you say, AND how you say it - Leadership Communication in the Face of Uncertainty

When unexpected crisis strikes, the first thought is “what are we going to do?” The second is usually, “what are we going to say?”

In response to a barrage of questions regarding how to communicate in these uncertain times, A-Train Marketing is offering a quick and complementary webinar to help our clients, colleagues and peers navigate this unchartered and ever-changing landscape.

Geared toward leaders, managers and decision makers, this webinar is not your typical crisis communications training.

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Facing Your Working Capital Challenges in All Economic Times

Whether we are experiencing economic growth or slow down - even recession - there are some basic principles to make sure your company is doing its best to maintain and monitor proper cash flow in all extremes. In this webinar, we will discuss some of the basic principles and then move on to discuss how to properly fund your company without cash constraints.

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Maintaining Accountability in a World of Distraction

There is a lot of competing noise demanding our attention. As an entrepreneur, you are expected to stay accountable to your clients, your employees, your vendors, friends, family and yourself. It can be hard to stay focused when distraction is always close at hand. This webinar will cover some helpful strategies for designing accountability practices that foster reliability and respect for everyone in your life, including you.

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Purpose Beyond Profitability – Delivering Our Possibility Through Service And Corporate Engagement

Dan Morris with High Point Financial Group leads through ‘giving first’. Join us to learn about Community, the C in CALIBER, and engaging your business into the community to leverage the assets around you. Dan will also discuss mindset in the workplace supporting the culture around ‘giving first’.

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This Book Means Business: How to Write a Book that Builds Your Business

You already know that publishing a book would be rocket-fuel for your personal brand, bringing you new clients, positioning you as the go-to person in your field, and creating opportunities for speaking, consulting and more. But you have products to deliver, a content strategy to implement, leads to generate, a network to build, right? Join me to discover a new approach to both writing and publishing. I’ll teach you how to write your book as part of your business, not a side project, and make it work for you from Day 1.

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Employee Motivation That Works

Are you confused and frustrated by failed efforts and significant time and money spent on various compensation schemes? Many leadership blogs are filled with posts on this topic, and corporations employ full time HR professionals who strive constantly to answer this question. You will leave this webinar with better understanding of human motivation.

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