Jim Robertson is President & CEO of Trinity River Associates (TRA), home of The Alternative Board in The Woodlands, Texas. Jim has 36 years of business experience, 27 of which were in leadership positions. TRA provides consulting services in three key areas; to the electrical power generation industry, to manufacturers, and in the area of Six Sigma and Lean Six Sigma quality and process improvement. Mr. Robertson spent 27 years with General Electric in executive, business leadership, positions and is a graduate of Cal Poly with a degree in engineering, obtaining his MBA mid-career.